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BEHIND THE BRAND

Fresh Era Waffle Beanie
Ritual classic leggings

Born from the minds of veteran creatives and built on rebellion

Fresh Era started in 2011 by students of art with one idea - individuality is armor in a world obsessed with uniformity. We don't chase trends dictated by the few; we create originals for the many who refuse to blend in. Art is our weapon. Expression is our uniform.

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